For more information contact:
Connecting Point Communications for Jitterbug
Tanya Jeffers
415-897-0999 direct
415-720-6456 cell
tjeffers@cpcomm.com

Connecting Point Communications for Jitterbug
Victoria Krammen
415-442-4033 direct
925-337-0698 cell
vkrammen@cpcomm.com

GreatCall, Inc. Expands Operations in Carlsbad,
Adds Jobs to North County Economy

Company Announces New Customer Care and Sales Call Center
Carlsbad Mayor Claude A. “Bud” Lewis to Participate in Ground Breaking

San Diego, Calif. – April 13, 2009 – GreatCall, Inc., creators of the Jitterbug cell phone, today announced their plans to expand operations, officially breaking ground on the construction of a new customer care and sales call center in Carlsbad, Calif. on Tuesday, April 14. GreatCall, the San Diego-based company known for its simple Jitterbug cell phones, has succeeded amidst the economic downturn, growing in size and resources.

GreatCall’s mission, through their Jitterbug phones and service, is to offer customers personalization and a high level of customer service. Jitterbug phones are uniquely easy to use and include large, backlit buttons, a bright screen with large text for easy viewing, and live operators to assist users. Since Jitterbug’s launch in November 2006, GreatCall has enjoyed substantial growth in the competitive cellular business, bucking the trend toward more complicated gadgets and bringing in over $100 million in funding.

“We’re delighted to see that yet another flourishing company is adding to the economic development of this city,” said Claude A. “Bud” Lewis, Carlsbad Mayor. “This is a great example of what local companies can achieve, and how innovative technologies can add value to our community. GreatCall’s expansion into Carlsbad will serve to stimulate job growth, hopefully providing support for other local companies to do the same.”

“We’re extremely excited and proud to be expanding our operations,” said David Inns, GreatCall Chief Executive Officer. “It’s important that we continue to provide our customers with the resources they need for a better cell phone experience, and it’s equally important we give back to the community that helped support our growth.”

“While many companies may look to save money on operating costs by moving customer centers overseas, GreatCall is dedicated to keeping its employee base here in the U.S.

With the Carlsbad office we’re adding local jobs and keeping our customers satisfied with ongoing, excellent care,” said Inns.

The new 23,400 square foot customer care and sales call center, located at 1950 Camino Vida Roble, Suite 100, is scheduled to begin business operations in May 2009 when construction is complete. The Carlsbad office will accommodate over 200 employees, and GreatCall has already begun the hiring process. The company plans to have 150 positions filled in the customer care and sales call center department by the time the offices open, with the remainder of the positions filled thereafter. Prior to GreatCall’s occupancy, the building had been vacant for five years.

“It’s wonderful to succeed as a company—but it’s even better to know we’ve made a difference in so many lives,” said Arlene Harris, GreatCall’s Founder and Chairwoman. “Jitterbug was created to provide a choice of wireless service, to offer a perfectly simple cell phone experience with superior customer service—after two and a half years, it’s gratifying to know that customers continue to value what we do differently. The new Carlsbad office is a great move for us, for our community and for our customers.”

Key to GreatCall's success is the high-touch phone service it offers to Jitterbug customers. While much of the cell phone industry deals in a “one-size fits all” model, Jitterbug services are tailored for the unique needs of each subscriber, with users able to turn features on or off as they wish and a live 24/7 operator available to place calls, and program customers’ phone book or other applications.

Jitterbug has received prominent national media accolades from the Wall Street Journal, BusinessWeek, The New York Times, Washington Post and major TV broadcast networks. In 2008, Jitterbug was recognized as the Best Small Company by the American Society of Aging and Best Overall Company at the Stevie Awards for Women in Business. Other substantial recognition and awards include the Cellular Telecommunications and Internet Associations 2007 design award, the esteemed Andrew Seybold Choice Award for Best New Wireless Company of 2007, finalist for CES’s 2007 Last Gadget Standing competition, New York Times’ Top 10 Brilliant Ideas and Reader’s Digest 100 Best Products.

About GreatCall, Inc.
GreatCall, creator of Jitterbug, was founded by Arlene Harris, the first woman inducted into the “Wireless Hall of Fame,” and Martin Cooper, the father of the first portable cellular phone. GreatCall’s vision is to deliver easy-to-use, helpful, and affordable cellular phones and life-enhancing services, creating a new industry standard for simplicity and value. Jitterbug, created with worldwide leader Samsung, is sold nationwide direct-to-consumers. Service coverage includes the U.S. and Canada. GreatCall is located in San Diego, CA. For more information, please visit www.jitterbug.com.