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For more information contact:
Connecting Point Communications for GreatCall
Tanya Jeffers
415-897-0999 direct
415-720-6456 cell
tjeffers@cpcomm.com


Connecting Point Communications for GreatCall
Allison Kistler
415-442-4034 direct
akistler@cpccomm.com

GreatCall Wins Andrew Seybold’s 2007 Choice
Wireless Technology Award for Best New Company
Jitterbug Dial and Jitterbug OneTouch Honored for Innovation and Ease-of-Use

Orlando, Fla. – April 2, 2007 – GreatCall, Inc., a unique provider of cellular handsets and services, announced today its win at the Andrew Seybold Choice Awards ceremony for the category Best New Company. The 2007 awards were presented at an invitationonly dinner at the CTIA conference, attended by 300 of the wireless industry's most prominent executives. CEO Arlene Harris, along with GreatCall co-founder and cell phone pioneer Marty Cooper, accepted the award. GreatCall’s offering includes easy-touse Jitterbug phones with friendly, 24/7 operator service for a uniquely simplified cell phone experience. GreatCall was joined by other Andrew Seybold Choice Award recipients, Disney Mobile for “Disney Mobile” and Verizon Wireless for “Field Force Manager.”

The Andrew Seybold Choice Awards have come to be recognized throughout the industry for their ability to identify cutting-edge products and services that offer innovation and impact to both wireless providers and end-users. Finalists were selected in six categories from a wide range of international companies. In addition to winning Best New company, GreatCall received the most nominations for this year’s awards, finishing as a runner-up in three categories: Most Innovative Wireless Devices, Most Innovative New Service by a Wireless Operator or MNVO, and Most Innovative New Design Concept.

"Each of this year's award winners has made significant progress in simplifying the user experience, which is critical to expansion in the wireless industry," said Seybold. "The winning companies have developed and earned an edge that helps them attract and retain customers in this competitive industry; innovation is what keeps them ahead, and it is what drives continued progress from firms throughout the wireless sector."

“In a field of formidable innovations and top-notch companies, we're honored that the Andrew Seybold team recognizes our contribution in bringing simplicity and ease-of-use to wireless consumers,” said Harris. “Complex devices - so prevalent today - leave many people with ‘function fatigue,’ inhibiting a large segment of the population from enjoying the safety and convenience that cell phones can offer. Jitterbug is a positive alternative: a simple, straightforward mobile experience that allows customers to adopt at their own pace,” said Harris.

Jitterbug Dial and Jitterbug OneTouch – Designed for Simplicity and Elegance

Jitterbug Dial
Offers the conventional 12-button keypad. Ideal for users who want an easy-to-use cellular phone to dial direct and keep in touch.
  • Large, backlit and bright easy-to-see buttons
  • Full keypad for dialing yourself
  • An easy-to-access personal phone list for calling direct
  • Soft ear cushion and hearing aid compatible for better sound quality
  • Simple "yes" and "no" action buttons - no confusing icons
  • Press "0" to reach a live Jitterbug operator who answers by name
  • Helpful onscreen hints
  • Large text on screen

Jitterbug OneTouch

Jitterbug Dial
A smart choice for those who want the security of having a cell phone in their car, purse or pocket for an emergency. Especially useful for low usage, safety-oriented users, older or disabled consumers.
  • Press Operator to reach a live Jitterbug operator who answers by name
  • A middle direct dial button is personalized for you with your home number, tow service, or in-case-of emergency number
  • One touch access to 911 services
  • An easy-to-access personal phone list for calling direct
  • Large back-lit and bright easy-to-see buttons
  • Soft ear cushion and hearing aid compatible for better sound quality
  • Helpful onscreen hints
  • Simple "yes" and "no" action buttons - no confusing icons
About GreatCall, Inc.
GreatCall was founded by Arlene Harris, 45-year veteran in wireless and creator of the highly regarded SOS emergency phone and Martin Cooper, inventor and father of the first portable cellular phone. GreatCall’s vision is to connect people with family and friends when they are away from home by providing a simple phone and personalized services that work the way they want them to. The company’s support and systems are centered on simplicity, personalization and an emphasis on convenience and comfort. GreatCall is located in Del Mar, CA. For more information, please visit www.jitterbug.com.

About Andrew Seybold, Inc.
Andrew Seybold, Inc., founded by wireless and mobile communications expert Andrew M. Seybold, operates internationally, offering unparalleled analyses of technologies and trends impacting the convergence of wireless, mobility and the Internet. Andrew Seybold, Inc. is known widely for its strategic consulting services, industry publications and industry-specific educational seminar programs. Notable among its offerings are the Andrew Seybold Commentary and Wireless Data University. For more information, visit www.andrewseybold.com.