For more information contact:
Connecting Point Communications for GreatCall
Tanya Jeffers
415-897-0999 direct
415-720-6456 cell
tjeffers@cpcomm.com


Connecting Point Communications for GreatCall
Allison Kistler
415-442-4034 direct
akistler@cpccomm.com

GreatCall, Inc. Announces New Company Executives for Finance and Business Development

Del Mar, Calif. – February 6, 2007 – GreatCall, Inc., a unique provider of cellular handsets and services targeted towards baby boomers, today announced the appointment of both Bill Kuncz as Vice President of Finance, CFO and John Garrison, Vice President of Business Development.

“Both Bill and John are very well respected executives who offer a tremendous amount of experience in finance and business development,” said Arlene Harris, GreatCall CEO and cofounder. “Since the announcement of the Jitterbug phones in 2006, it has been an incredible year for the company, and we are delighted to welcome two new executives to a team committed to providing our customers with the best telephone their cell phone can be.”

Bill Kuncz has over 20 years of financial management experience across multiple technologies and business models. Prior to joining GreatCall he served as CFO, Vice President and Secretary of Vertical Circuits, Inc., a global supplier of semiconductor and electronic products and services to worldwide commercial, aerospace and military customers, where he managed all aspects of the company’s financial, legal and administrative functions. Mr. Kuncz also co-founded Serra Park Dental, Inc., a network of 11 dental practices, serving as its CFO, and as a Director, until selling the Dental Practice Consolidator to a publicly traded management firm. Additionally he has also held senior positions infinancial and operations management at Sierra Semiconductor Corporation, a publicly traded semiconductor manufactur.erMr. Kuncz holds an MBA from Santa Clara University, and a Bachelor of Economics from the University of Michigan.

John Garrison has an extensive human network built over the past 25 years from his executive management roles within the wireless, consumer electronics, and Internet retail industries. Prior to joining GreatCall he was the Executive Vice President of Samsung’s multi-billion dollar Digital Consumer Electronics Division, where he led the company to top U.S. market positions in several digital television categories. In this capacity, Mr. Garrison developed relationships with the leadership teams of major U.S. retailers and service providers. Prior to his work at Samsung, he was a founding member of Amazon.com’s Wireless Store development team, negotiating partnership agreements with the major U.S. wireless carriers for distribution of their services. Mr. Garrison holds a BS in Financial Management from the University of Delaware.

About GreatCall, Inc.
GreatCall was founded by Arlene Harris, 45-year veteran in wireless and creator of the highly regarded SOS emergency phone and Martin Cooper, inventor and father of the first portable cellular phone. GreatCall’s vision is to connect people with family and friends when they are away from home by providing a simple phone and personalized services that work the way they want them to. The company’s support and systems are centered on simplicity, personalization and an emphasis on convenience and comfort. GreatCall is located in Del Mar, CA. For more information, please visit www.jitterbug.com.