For more information contact:
Connecting Point Communications for Jitterbug
Tanya Jeffers
415-897-0999 direct
415-720-6456 cell
tjeffers@cpcomm.com


Connecting Point Communications for Jitterbug
Allison Kistler
415-442-4034 direct
akistler@cpccomm.com

Jitterbug Cellular Phone Selected as Top 10 Finalist for Last Gadget Standing Contest
By Yahoo! Tech Advisors

Del Mar, Calif. – January 2, 2007 – GreatCall, Inc., a unique provider of cellular handsets and services targeted toward baby boomers, is proud to announce that the Jitterbug Dial cell phone was selected by the Yahoo! Tech Advisors as one of the Top 10 products for the Last Gadget Standing Contest. The contest takes place each year at the Consumer Electronics Show (CES) in Las Vegas, Nevada.

Created six years ago by Yahoo! Tech’s “Boomer” columnist and new media consultant Robin Raskin, Last Gadget Standing is one of the best-attended events at the Consumer Electronics Show. The Yahoo! Tech Advisors selected the Jitterbug Dial cellular phone from more than 600 entries with only those being chosen that best epitomized trends in the consumer electronics industry as the final candidates.

“The top 10 products and technologies selected for Last Gadget Standing represented innovative breakthroughs that we believe will change the way products are used,” said Robin Raskin. “The Jitterbug cell phone for baby boomers was selected because it illustrates simple, smart design and does not confuse the consumer with unnecessary features that they just don’t want to use.”

The Jitterbug Dial cell phone offers a conventional 12-button keypad and is ideal for users who want an easy-to-use mobile phone to dial direct and keep in touch. Jitterbug has been developed for people who want convenience and safety but have become frustrated by overly complicated cell phones and service plans. The Jitterbug Dial has an elegant style, yet is sturdy and comfortable to hold, and every service detail has been simplified. The phone features larger buttons, easy-to-read text, a comfortable ergonomic shape and an ear cushion for better sound quality. There’s even a dial tone to confirm service. Jitterbug personalized services include an easy way to retrieve messages, a live, friendly operator for call-related support and toll free secure access to a personal phone list from any phone.

“The GreatCall team is honored to have been selected for the Top 10. This kind of recognition is a testament to our mission to simplify technology and make it available to everyone,” said Arlene Harris, GreatCall CEO and Co-Founder.

About GreatCall, Inc.
GreatCall, Inc. was founded by Arlene Harris, a 45-year veteran in wireless and creator of the highly regarded SOS emergency phone and Martin Cooper, the father of the first portable cellular phone. GreatCall’s vision is to connect people with family and friends when they are away from home by providing a simple phone and personalized service that works the way they want it to. The company’s support and systems are centered on simplicity, personalization and an emphasis on convenience and comfort. GreatCall is located in Del Mar, CA. For more information, please visit www.Jitterbug.com.

About Last Gadget Standing
The annual Last Gadget Standing competition, hosted by veteran gadget expert Robin Raskin, singles out consumer electronic products that represent some of the best ideas and trends at the Consumer Electronics Show. Ten products are selected by Yahoo! Tech advisors and two winners are selected by the audience (both online and in person). The products represent significant trends – from appliances with web connectivity, to robotics, phones with next generation features and more.

About Yahoo! Tech
Yahoo! Tech (http://tech.yahoo.com) is a new website that gives consumers plain-English advice and information about choosing and using technology. The site approaches technology information with a simple philosophy: tech made easy. Yahoo! Tech features original, licensed and user-generated content about hundreds of thousands of technology products, and is powered by the search, community and personalization tools from across the Yahoo! network.