For more information contact:
Connecting Point Communications for GreatCall
Tanya Jeffers
415-897-0999 direct
415-720-6456 cell
tjeffers@cpcomm.com


Connecting Point Communications for GreatCall
Allison Kistler
415-442-4034 direct
akistler@cpccomm.com

Jitterbug by GreatCall™ Announced as a Finalist for Andrew Seybold Choice
2007 Wireless Technology Awards
Jitterbug Dial and Jitterbug OneTouch Nominated in Four of Six Categories

Del Mar, Calif. - March 14, 2007 – Andrew Seybold, Inc., a wireless industry consulting firm that advises both Fortune 1000 organizations and emerging companies, announced today that GreatCall, Inc., with its Jitterbug Dial and Jitterbug OneTouch simplified cell phones, is a finalist for the Andrew Seybold Choice Awards in four categories - Most Innovative Wireless Devices, Most Innovative New Service by a Wireless Operator or MNVO, Most Innovative New Deisign Concept, and Best New Company. Jitterbug phones are easy-to-use with a friendly, 24/7 operator service that have been designed for anyone seeking a simplified cell phone experience.

The key themes in this year’s awards are “imagine,” “innovate” and “impact.” The awards recognize innovative products and concepts that are making or have the potential to make a positive impact on wireless mobility. All nominations submitted must have been commercially deployed between January 2006 and February 15, 2007. The final award winners in each category will be named at the 17 th Annual Andrew Seybold Wireless Dinner in Orlando, FL on March 27, 2007 during CTIA Wireless 2007.

“This year we received an overwhelming number of entries for our awards,” said Andy Seybold, President and CEO of Andrew Seybold, Inc. ”We judged the products and services for their impact on the wireless market, how they embrace new, innovative technologies, how easy they are to use and how they simplify the user experience."

“We are delighted that Andrew Seybold has recognized the Jitterbug cellular phone and service as an outstanding innovative solution bringing simplicity and ease-of-use to the wireless revolution in America,” said Arlene Harris, CEO and co-founder of GreatCall. “In the early days, cell phones were easy to use. As cellular went digital, great new things started to happen. But all this new technology has added layers of complexity and left a very large segment of the population behind – these are the people we’re proud to be innovating for,” said Harris.

Jitterbug Dial and Jitterbug OneTouch – Designed for Simplicity and Elegance

Jitterbug Dial
Offers the conventional 12-button keypad. Ideal for users who want an easy-to-use cellular phone to dial direct and keep in touch.

• Large, backlit and bright easy-to-see buttons
• Full keypad for dialing yourself
• An easy-to-access personal phone list for calling direct
• Soft ear cushion and hearing aid compatible for better sound quality
• Simple "yes" and "no" action buttons - no confusing icons
• Press "0" to reach a live Jitterbug operator who answers by name
• Helpful onscreen hints
• Large text on screen

Jitterbug OneTouch

Jitterbug Dial
A smart choice for those who want the security of having a cell phone in their car, purse or pocket for an emergency. Especially useful for low usage, safety-oriented users, older or disabled consumers.

• Press Operator to reach a live Jitterbug operator who answers by name
• A middle direct dial button is personalized for you with your home number, tow service, or in-case-of emergency number
• One touch access to 911 services
• An easy-to-access personal phone list for calling direct
• Large back-lit and bright easy-to-see buttons
• Soft ear cushion and hearing aid compatible for better sound quality
• Helpful onscreen hints
• Simple "yes" and "no" action buttons - no confusing icons

About GreatCall, Inc.
GreatCall was founded by Arlene Harris, 45-year veteran in wireless and creator of the highly regarded SOS emergency phone and Martin Cooper, inventor and father of the first portable cellular phone. GreatCall’s vision is to connect people with family and friends when they are away from home by providing a simple phone and personalized services that work the way they want them to. The company’s support and systems are centered on simplicity, personalization and an emphasis on convenience and comfort. GreatCall is located in Del Mar, CA. For more information, please visit www.jitterbug.com.

About Andrew Seybold, Inc.
Andrew Seybold, Inc., founded by wireless and mobile communications expert Andrew M. Seybold, operates internationally, offering unparalleled analyses of technologies and trends impacting the convergence of wireless, mobility and the Internet. Andrew Seybold, Inc. is known widely for its strategic consulting services, industry publications and industry-specific educational seminar programs. Notable among its offerings are the Andrew Seybold Commentary and Wireless Data University. For more information, visit www.andrewseybold.com.