For more information contact:
Connecting Point Communications for Jitterbug
Tanya Jeffers
415-897-0999 direct
415-720-6456 cell
tjeffers@cpcomm.com
Connecting Point Communications for Jitterbug
Josselyn Salter
415-442-4034 direct
jsalter@cpcomm.com
First Lady of Wireless Shares Favorite Easy-to-Use Tech Gifts for Staying
Connected this Holiday Season
These Products Are Easy to Use Right Out of the Box for the
Technophobes on Your List
Del Mar, Calif. – November 29, 2007 – The holiday season is fast approaching, bringing
mounting pressure to find the perfect gift for everyone on your list. While there is always
much fanfare around products that have lots of bells and whistles, many people prefer gifts
that help them stay connected in the easiest way possible.
Arlene Harris is known as the First Lady of Wireless (first woman to be inducted into the
Wireless Hall of Fame, in 2007) and is the inventor of the popular Jitterbug® cell phone
and service. She understands the frustration of trying to share in the daily lives of loved
ones who are often intimidated by the complicated technology, products and gadgets we
rely on to stay connected but that simply don’t work the way they want them to. In a recent
poll by the Consumer Electronics Association (CEA), 87 percent of respondents agree that
ease of use is the most important factor when evaluating new technologies. This year,
shoppers can take advantage of some very elegant products that can be used within
minutes, with no manuals required!
To help bring families and friends closer this Holiday season, Ms. Harris suggests several
user-friendly tech products that really stand out for their simplicity. “Connecting is more
important than ever during the Holiday season,” said Harris. “It’s a time when people want
to share important moments and memories – but given our mobile lifestyles it’s just not
always possible to do this in person. Luckily, there are new products coming to market that
really help people feel connected and in touch with each other, without having to think
about anything remotely technical.”
For example, “MyCalendar” is a new service that Jitterbug will launch this summer which can be turned
on and kept up to date by either using MyJitterbug.com or by simply calling one of the friendly Jitterbug
operators. No complicated navigation or key tapping. Such “high touch” service gives customers as much
independence or “always on” personalized operator assistance as they want.
Arlene’s Top Picks For Easy-To-Use Tech Gifts
A cell phone is one of the most important “connectors” we have these days, enabling
people to come together at any time, from anywhere. But many people reject traditional,
feature-laden cell phones, which is exactly why Ms. Harris’s invention has become so
popular. The Jitterbug® Cell Phone and Service (www.jitterbug.com) is not just an
easy-to-use phone with bigger backlit buttons and larger, easy-to-read text, but a whole
new cell phone experience tailored specifically to the needs of those who want simplicity.
It‘s a great gift for Mom and Dad and a “wish list” item for anyone who wants a hassle-free
way to connect with family and friends when they’re away from home. Now available in a
stylish Graphite color in addition to the original White, Jitterbug provides a more intuitive
user experience, thoughtful features and personalized service with a “human touch”. Live,
Jitterbug operators are available 24-hours a day are on hand to place calls, provide
directory assistance and add names to the phone list. Jitterbug is an affordable gift for
anyone this holiday season, priced competitively at $147 with service plans as low as $10 a
month. And unlike other cell phone companies, Jitterbug offers no contracts, no fees to
switch or cancel, no long distance and no roaming fees. Jitterbug is nationally available
directly through Jitterbug and has recently launched in retail stores as well. Visit
www.jitterbug.com. to find a store near you.
MyCelery® (www.mycelery.com) lets people send and receive emails without a computer
or Internet connection. It works with any fax machine and can gracefully share a single
home phone line. MyCelery® is the only system designed to convert handwritten letters
into email and deliver auto-printed email and color photos, so everyone gets to keep in
touch the way that's best for them. MyCelery® retails for $13.98 per month for color
messages, and $8.98 per month for black and white. A ready-to-email fax machine is also
available for $99.00.
Kensington’s Ci Lifestyle Collection http://www.kensington.com Kensington Computer
Products Group is a worldwide leader in delivering Smart Made Simple™ computing accessories
for the mobile professional. A perfect gift for this Holiday season, Kensington offers the Ci
Lifestyle Collection, the first line of computer accessories designed to fit consumers’
lifestyles and the environments in which they compute. The Kensington Ci Lifestyle
Collection features thinly-designed, space-saving wireless computing accessories with
intelligent features such as back up power and sleep state, providing both style and
functionality and ease of use right out of the box. Stylish yet modern colors to choose from
include orange, green, red, silver and black. It includes five ultra-thin mice and one
desktop set designed to fit your hand, your workspace and your travel bag, so you can work
wherever you are. The Kensington Ci Lifestyle Collection is offered in six different SKU’s
ranging in price from $34.99 to $79.99 for the desktop set.
About GreatCall, Inc.
GreatCall was founded by Arlene Harris, a 45-year veteran in wireless and creator of the
highly regarded SOS emergency phone, and Martin Cooper, the father of the first portable
cellular phone. GreatCall’s vision is to connect people with family and friends when they
are away from home by providing a simple phone and personalized service that works the
way they want it to. The company’s support and systems are centered on simplicity,
personalization and an emphasis on convenience and comfort. GreatCall is located in Del
Mar, CA. For more information, please visit
www.jitterbug.com.