For more information contact:
Connecting Point Communications for Jitterbug
Tanya Jeffers
415-897-0999 direct
415-720-6456 cell
tjeffers@cpcomm.com


Connecting Point Communications for Jitterbug
Allison Kistler
415-442-4034 direct
akistler@cpccomm.com

GreatCall™ Announces National Availability of
Jitterbug™ Cellular Phones and Service
Providing Simplicity for Baby Boomers and Their Parents

Del Mar, Calif. – October 11, 2006 – GreatCall, Inc. and Samsung Telecommunications America (Samsung) today announced the nationwide availability of the Jitterbug Dial and Jitterbug OneTouch cellular phones and service that provide unprecedented simplicity. Jitterbug is targeted towards baby boomers and their parents and those who seek the freedom that cellular technology offers without the complexity of current handsets and services. Cellular phone users looking for a way to stay connected with friends and family via a simplified cell phone experience can now purchase the Jitterbug phones by calling 1-800-550-6649 or online at www.jitterbug.com.

“GreatCall is finally bringing simplicity to the wireless revolution in America; Jitterbug will be life-enhancing for our customers,” said Arlene Harris, CEO and co-founder of GreatCall. “In the early days, cell phones were easy to use. As cellular went digital, great new things started to happen. But all this new technology has left a very large segment of the population behind – these are the people we’re proud to be innovating for,” said Harris.

Jitterbug has been developed for people who want convenience and safety but have become frustrated by overly complicated cell phones and service plans. Both phones have an elegant style, yet are sturdy and comfortable to hold and every service detail has been simplified. A recent survey by Telephia found that 31% of American respondents aged 55+ stated that a phone’s most important feature was its ability to make and receive calls simply. In an answer to that need, GreatCall now offers the Jitterbug Dial and Jitterbug OneTouch. Both phones feature larger buttons, easy-to-read text, a comfortable ergonomic shape and an ear cushion for better sound quality. There’s even a dial tone to confirm service. Jitterbug personalized services include an easy way to retrieve messages, a live, friendly operator for call-related support and toll free secure access to a personal phone list from any phone. Additionally, GreatCall offers a variety of service plans to accommodate any budget with plans starting as low as $10.00 per month. Jitterbug phones retail for $147.00, or 3 easy payments of $49.00.

“Baby boomers don’t need ‘dumbed down’ products, they are an educated group of consumers that simply want products that function as they were intended to,” said Dr. Mary Furlong, a leading authority on the baby boomer generation and CEO of Mary Furlong & Associates. “Our research has shown that new technologies would greatly enhance the quality of life to boomers and their parents if the user experience was a top priority. GreatCall has done just that.”

“Until recently, baby boomers and mature consumers have been somewhat left out of the ‘tech’ picture as far as products being designed specifically with their needs in mind,” said Jim Miller, columnist for Savvy Senior. “Companies such as GreatCall are leading the way by finally offering a cellular service accessible to new classes of consumers. They've taken the confusion out of owning a cell phone by simply offering convenience and ease of use."

The GreatCall and Samsung Collaboration: Commitment to Simplicity

The GreatCall relationship is a key example of Samsung’s strategy of working with its customers to understand the needs of each distinct segment of mobile phone users and then to use the most sophisticated technology to create devices and an experience to fit those needs.

GreatCall approached Samsung to design the Jitterbug handset because Arlene Harris and Marty Cooper found that Samsung was uniquely qualified with the necessary sophisticated technology and the visionary leadership needed to participate in the creation of a total service experience. In return, Samsung saw the opportunity to go beyond simple handset design to achieve a larger goal of serving an entire “well-being” role for baby boomers and their aging parents.

“Samsung continuously strives to develop products that exceed our consumers’ expectations by developing innovative and quality handsets that enhance their overall lifestyle,” said Kitae Lee, President of Samsung’s Telecommunications Business. “The launch of the Jitterbug is an excellent example of how Samsung can use its technology leadership to better serve consumers and partners like GreatCall that are providing an invaluable service.”

Jitterbug Dial and Jitterbug OneTouch – Designed for Simplicity and Elegance

Jitterbug Dial
Offers the conventional 12-button keypad. Ideal for users who want an easy-to-use cellular phone to dial direct and keep in touch.

• Large, backlit and bright easy-to-see buttons
• Full keypad for dialing yourself
• An easy-to-access personal phone list for calling direct
• Soft ear cushion and hearing aid compatible for better sound quality
• Simple "yes" and "no" action buttons - no confusing icons
• Press "0" to reach a live Jitterbug operator who answers by name
• Helpful onscreen hints
• Large text on screen

Jitterbug OneTouch

Jitterbug Dial
A smart choice for those who want the security of having a cell phone in their car, purse or pocket for an emergency. Especially useful for low usage, safety-oriented users, older or disabled consumers.

• Press Operator to reach a live Jitterbug operator who answers by name
• A middle direct dial button is personalized for you with your home number, tow service, or in-case-of emergency number
• One touch access to 911 services
• An easy-to-access personal phone list for calling direct
• Large back-lit and bright easy-to-see buttons
• Soft ear cushion and hearing aid compatible for better sound quality
• Helpful onscreen hints
• Simple "yes" and "no" action buttons - no confusing icons

Specifications

• Tri-Mode: 850/1900 CDMA/AMPS
• 65K color display, 160 x 128 pixel
• Multilingual text display: English, French, Spanish
• Speakerphone
• 5 Polyphonic ring tones

Pricing and Availability
Jitterbug pricing is simple and intuitive. Both the Jitterbug Dial and Jitterbug OneTouch are priced at $147.00 or three easy payments of $49.00. Consumers simply choose their phone, their service plan based on how many minutes of talk time they plan to use, and whether they want the convenience of paying monthly or one time a year (for which they get a 20% discount on the price of the phone.) Phones are immediately available through 1-800-550-6649 and at www.jitterbug.com.

GreatCall also offers a variety of optional accessories that are designed to work with Jitterbug phones:

• Hands-free Car Cradle
• Car Power Charger
• Emergency Battery
• Extra Handset Battery (Standard Lithium Ion)
• Extra AC Battery Charger
• Leather Case

About GreatCall, Inc.
GreatCall was founded by Arlene Harris, 45-year veteran in wireless and creator of the highly regarded SOS emergency phone and Martin Cooper, inventor and father of the first portable cellular phone. GreatCall’s vision is to connect people with family and friends when they are away from home by providing a simple phone and personalized service that works the way they want it to. The company’s support and systems are centered on simplicity, personalization and an emphasis on convenience and comfort. GreatCall is located in Del Mar, CA. For more information, please visit www.jitterbug.com.

About Samsung Telecommunications America Samsung Telecommunications America, L.P., a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, see STA's website at www.samsungwireless.com.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 90 offices in 51 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com.