PR Contact:
Jesson Burnam, Resound Marketing
609-279-0050 x104
tjeffers@cpcomm.com


Connecting Point Communications for Jitterbug
Victoria Krammen
415-442-4033 direct
925-337-0698 cell
jesson@resoundmarketing.com

ELDER CARE AUTHOR, EXPERT DOCTOR MARION RECOMMENDS JITTERBUG® CELLULAR
PHONES TO SIMPLIFY COMMUNICATIONS FOR MOM AND DAD

Doctor Marion Teams Up With Jitterbug As Part Of Her National Tour to Raise Awareness for
Products Made Simple for Seniors and Caregivers

New York City – October 22, 2007 – Leading elder care expert Doctor Marion® (www.doctormarion.com), author of “Elder Care Made Easier,” today announced that she has joined forces with Jitterbug® cellular phones and service for her nationwide tour to raise awareness about elder care issues across the US. A geriatric care manager for more than 35 years, Doctor Marion is continuously looking for household items that can be easily adapted for use by an older person to improve comfort, safety and to improve communication. Thanks to its simple design and personalized service, Jitterbug has become one of Doctor Marion’s top recommendations for products that make life easier for seniors and their caregivers.

“Keeping an elderly parent or relative connected with loved ones is so important. Unfortunately, most older people are intimidated by the small buttons, low volumes, and confusing interfaces of today’s phones,” said Doctor Marion. “I love the Jitterbug phone because it has bigger, backlit buttons I can actually see, and a sound that’s loud and clear. It’s even compatible with hearing aids. There’s also 24/7 access to an operator for help with calls and emergencies. It’s the kind of phone that anyone and everyone can easily use, at any age. In fact, I’ve already replaced my cell phone with a Jitterbug as my phone of choice! It’s been perfect for me while I’m on the tour to easily keep in touch with my loved ones back home.”

Made to custom specifications together with worldwide leader Samsung, the Jitterbug phones are designed for ultimate ease of use and comfort. They feature a easy-to-grip form that’s comfortable to hold, large backlit buttons, easy-to-read text, and simple yes and no prompts. Hitting “0” or the Operator button instantly connects users with a friendly, 24-hour Jitterbug operator who can make calls, provide directory assistance, update phone numbers in the address book, and more. Nationwide service starts as low as $10 a month with no contracts or long distance and roaming fees.

”We’re delighted to partner with Doctor Marion as she travels the country to raise awareness on such an important issue as caring and staying connected to our loved ones,” said Arlene Harris, Jitterbug Co-founder and Chairman of the Board of Directors. “Jitterbug phones and service have been designed for those who want convenience, ease of use, and personalize service – all at an affordable price. It’s very gratifying to receive Doctor Marion’s ‘seal of approval’.”

Jitterbug is currently sponsoring Doctor Marion’s Aging in America tour, focused on technologies for elders and their care givers. The tour visits15 cities in the southern U.S. over a seven-week period. As part of the tour’s stops, Doctor Marion and Jitterbug will co-host a series of free workshops on staying connected with those you love. For more information, visit www.doctormarion.com or contact Jesson Burnam at 609-279-0050 x104 / Jesson@resoundmarketing.com.

About Doctor Marion PR Contact:
Jesson Burnam, Resound Marketing
609-279-0050 x104
Jesson@resoundmarketing.com

Doctor Marion is the friendly face of elder care. She makes it easier for millions of Baby Boomers and other caregivers to care for aging parents and loved ones, while balancing their own health, aging, retirement, family, and career concerns. A nationally recognized elder care expert and author, and former director of Hunter College's Brookdale Center on Aging, Doctor Marion is a frequent speaker on elder care topics, trends, and solutions. Her book, “Elder Care Made Easier: Doctor Marion's 10 Steps to Help You Care for an Aging Loved One,” and web site, www.doctormarion.com, and taps into more than three decades of experience as counselor, professor, lecturer, and geriatric care manager.

About GreatCall
GreatCall was founded by Arlene Harris, a 45-year veteran in wireless and creator of the highly regarded SOS emergency phone and Martin Cooper, the father of the first portable cellular phone. GreatCall’s vision is to connect people with family and friends when they are away from home by providing a simple phone and personalized service that works the way they want it to. The company’s support and systems are centered on simplicity, personalization and an emphasis on convenience and comfort. GreatCall is located in Del Mar, CA. For more information, please visit www.jitterbug.com.