For more information contact:
Connecting Point Communications for Jitterbug
Tanya Jeffers
415-897-0999 direct
415-720-6456 cell
tjeffers@cpcomm.com


Connecting Point Communications for Jitterbug
Victoria Krammen
415-442-4033 direct
925-337-0698 cell
vkrammen@cpcomm.com

JITTERBUG LIVENURSE™ NAMED FINALIST IN CTIA HOT FOR THE HOLIDAYS AWARDS

Winners to be announced at International CTIA WIRELESS IT & E

Washington, D.C. – October 5, 2009 – GreatCall, Inc., creator of the Jitterbug cell phone and service, today announced that the company's Jitterbug LiveNurse™ service has been named a finalist in the Best Mobile Consumer Application category of the first annual CTIA Hot for the Holidays awards program, which showcases this year's must-buy mobile consumer electronics products and applications. International CTIA WIRELESS I.T. & Entertainment 2009® takes place October 7-9 at the San Diego Convention Center.

Jitterbug LiveNurse is another testament to GreatCall's continued commitment to provide customers with innovative and stress-free services through the uniquely designed and easy-to-use Jitterbug J cell phone. For only $4 per month, Jitterbug LiveNurse provides customers with unlimited access to registered nurses 24 hours a day in partnership with FONEMED, whose friendly nurses track the topics discussed with each customer for personalized and tailored dialogue. To complement the live support, customers can also access an audio library featuring up-to-date information on hundreds of health- and wellness-related topics. Integrating these crucial customer service interactions into Jitterbug LiveNurse gives users a complete wellness experience.

"We're pleased that CTIA recognizes the significance of Jitterbug LiveNurse," said David Inns, GreatCall CEO. "Jitterbug's commitment to meeting the needs of simplicity seekers is once again fulfilled with the introduction of this service. As healthcare is becoming one of the most important topics of this year, LiveNurse is a critical first step to serve this rapidly growing need for wireless-based health and wellness solutions." Inns continued, "Our goal is to offer customers a complete portfolio of services like LiveNurse, backed by our superior customer support, that allow simplicity seekers to enjoy better health, better relationships and more fulfilling lives."

CTIA 2009 Hot for the Holidays award winners will be announced at a ceremony on Thursday, October 8 and all finalists will be prominently displayed in a special showcase at International CTIA WIRELESS IT&E. Submissions were judged on innovation, functionality and creativity by a panel of top tier reporters and industry analysts.

"This year's awards program offers a preview of the many CE devices, applications and accessories that are sure to be in demand this holiday season," said Robert Mesirow, vice president and show director for CTIA WIRELESS IT & E. "CTIA congratulates Jitterbug on being named a finalist in the Best Mobile Consumer Application category."

About Jitterbug
Jitterbug is the leader in delivering a full range of wireless-based innovative, easy-to-use and life-enhancing services to people who seek simplicity. The company is differentiated from others through its high quality approach and through its ability to provide the best customer service experience and relationship possible. The company has been widely praised for its ability to deliver the benefits of innovation and technology in an easy to use format. Jitterbug has received prominent national media accolades from the Wall Street Journal, BusinessWeek, The New York Times, Washington Post and major TV broadcast networks.

The Jitterbug cell phone and service is sold nationwide at leading retailers such as Sears, Radio Shack, CVS and ShopKo, as well as direct to consumers at 1- 800-918-8543 and online at Jitterbug.com. Service coverage includes the U.S. and Canada. Jitterbug is located in San Diego, CA. For more information, please visit www.jitterbug.com.

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About International CTIA WIRELESS I.T. & Entertainment 2009®
International CTIA WIRELESS IT & E is CTIA’s fall show focused on mobile business. This event brings together a unique community of enterprise users, carriers, developers and manufacturers to generate dialogue, share ideas and debate the economics of wireless innovation. Visit www.ctiashow.com.

CTIA -The Wireless Association® is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers. CTIA is also recognized as the producer of two annual technology events: International CTIA WIRELESS 2010 takes place in Las Vegas, March 23-25; International CTIA WIRELESS IT & Entertainment 2010 takes place in San Francisco, October 6-8. For more association information, visit www.ctia.org.

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